60 CAB Pros Exchange Ideas in San Jose

Patty Seybold Keynotes

Fast Facts

Where: Dolce Hayes Mansion, San Jose

When: October 1-3, 2007

Who Participated: CAB professionals from Adobe Systems Inc, Amdocs, Apple, Aspect Software, AT&T, Citrix Systems, Convergys Corporation, DataFlux Corporation, Dell Financial Services, Diebold, EMC Corp, GE Healthcare, Genesys, Hewlett Packard, Higher Education User Group, Honeywell, ILOG Inc, Intel, International Decision Systems, Interwoven, Microsoft, Oracle, PaeTec, PGP Corporation, Quest Software, Qwest, Red Hat, Reynolds and Reynolds, SAS Institute, SPSS Inc, Sterling Commerce, Sun Microsystems, Sybase, Tripwire, Verizon Business, VMware Inc, Wells Fargo, and Xilinx.

Who Presented

Presenters Included:

Patricia Seybold, author, Outside Innovation: How Your Customers will Co-design Your Company's Future and Chairman, Patricia Seybold Group, Inc.
Stephanie Porter, Director, Customer Programs, Amdocs
Catherine Gibson-Green, Program Director, Customer Advisory Councils, AT&T
Andrea Davidowitz, Customer Marketing Programs Manager, Citrix Systems
Joseph Grieshop, Vice President of Marketing, Reynolds and Reynolds
Joseph Heinen, Vice President, Corporate Marketing, Genesys
Ajit N. Maira, Vice President, Consulting and Training, ITSMA

Peer Exchange Leaders

Sean Geehan, CEO, Geehan Advisory Boards
Mike Gospe, Principal, KickStart Alliance
Patty Seybold, Chairman, Patricia Seybold Group, Inc.
Joseph Heinen, Vice President, Corporate Marketing, Genesys

Getting Started Workshop Leaders

Rob Urbanowicz, Vice President, Client Services, Geehan Advisory Boards
Noel Adams, President, Phase Forward

Topics Covered

Realizing the immense strategic value of customer advisory boards.
Making sure that CAB meetings result in action items, which are implemented.
How to run a great CAB event.
Establishing the business value of your CAB program.
Keeping executives (internally) engaged in CAB programs.
Funding and budgeting for a CAB program (includes issue of insource vs. outsource).
The emerging role of online communities in CABs.
"Getting Started" issues, such as whether and how to set up a CAB program, how to stretch budget dollars, external resources to consider.

...and more.