2008 Summit
Agenda
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| Monday evening, July 21 |
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| 7:00 - 9:00 pm | Networking reception (plenty of food!) |
| Tuesday, July 22 |
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| 7:30 am | Continental Breakfast | |
| 8:30 am |
Welcome Bill Lee, President, CAB Exchange |
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| 8:35 am |
Power Networking led by Sean Geehan, Founder and CEO, Geehan Advisory Boards |
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| 9:00 am |
Results of Yearly CAB Program Survey led by Noël Adams, President, Phase Forward |
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| 10:00 am |
Case Study: How Wells Fargo Attracts and Leverages its CAC Members by Jeff Tinker, Senior Vice President, Wells Fargo Bank |
|
| 11:15 am |
How Intel's Enterprise Board of Advisors Keeps the Conversation Going by Rhett Livengood, Director of Enterprise Customer Programs, Intel Corporation |
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| 12:15 pm | Networking Lunch | |
| 1:30 pm | Customer Engagement Strategies to Drive Loyalty and Business Growth by Heidi Lorenzen, Vice President of Corporate and International Marketing, Interwoven, Inc. |
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TRACKS | |
| Established CAB Programs | Just Getting Started | |
| 2:30 pm |
Peer Exchange by Mike Gospe, Partner, KickStart Alliance |
Getting Started, Getting Better by Evan Klein, Senior Director of Client Satisfaction, iCrossing |
| 3:30 pm |
Peer Groups |
Getting Started, Getting Better, cont'd |
| 4:30 - 6:00 pm | Cocktail Reception: Sponsor Appreciation and Contest | |
| Wednesday, July 23 |
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| 7:30 am | Continental Breakfast | |
|
DEEP DIVE BREAKOUT SESSIONS | |
| 8:30 - 10:00 am |
Case Study: How PAETEC Scales its CAB Program to Provide Deep Market Intelligence by Brian Benjamin, VP, Strategic Customer Advisory Boards, PAETEC |
A Structured Approach to Uncovering Customer Needs by Jeff Baker, Consultant -- Innovation & Growth Strategy, Strategyn |
| 10:00 - 11:30 am | Case Study: How Cisco Built a Scaleable Global CAB Program* by Nicole Siegal, Operations & Events Marketing/CMO, Cisco |
How Adobe Recruits Prime Customers for its CABs by Michelle Knight, Group Manager, WW Customer Programs, Adobe Systems |
| 11:45 am | CAB ROI Panel Lunch led by Amir Hartman, CEO, Mainstay Partners |
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| 1:00 pm |
PANEL: An Executive’s Perspective of CABs and other Major Customer Input Programs led by Sean Geehan, Founder and CEO, Geehan Advisory Boards |
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| 2:00 pm |
Case Study: How SAS Builds C-Level CABs by Phebe Walsh, Program Manager, Office of the CTO, SAS Institute |
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| 3:00 pm | ASK THE AUDIENCE led by Mike Gospe, Partner, KickStart Alliance |
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| 4:00 - 4:30 pm | Final Remarks and Conference Close | |
* recommended for companies that are already doing advisory boards.