How to Set Up a Really Good CAB (and other articles – requires free registration)
Strategic Insight From Your Best Customers
Building Buy-In for Customer-Centric Initiatives
How to run a customer advisory council
Leading an "Issues and Vision" Discussion with Customers (and Partners)
Interviewing Customers for Your Customer Scenario Mapping Session
Customer Advisory Boards: Answers to Frequently Asked Questions
Taking the Fear out of Customer Advisory Programs
What do your Customers Really, Really Want?
The Best Way to Listen to Customers
Investment in Customer Advisory Programs Helps Build Business